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Is There Any SEO Advantage of Using WebP Image Format

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Google SEO

Is There Any SEO Advantage of Using WebP Image Format

WebP is one of the next-gen image format with superior lossless and lossy compression capabilities. PNG and JPEG are often slower downloads and use more data than image formats like WebP and AVIF.

is it true that Webp beats other forms in terms of SEO?

John Mueller from Google was asked is it true that WebP beats other forms in terms of SEO, and he said there is no SEO advantage to using Webp or any other specific image format.

John added “We do use speed (via Core Web Vitals) for search, but you can make fast pages with images in a variety of formats. Webp is a great image format, as are many of the others, when used well.”

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