Poll: Universal Analytics Will No Longer Process New Data in Standard Properties Beginning 1 July 2023. What Do You Plan To Do?

I have posted a LinkedIn poll asking the SEO community “Universal Analytics will no longer process new data in standard properties beginning 1 July 2023. What do you plan to do?”

The poll had 157 responses and most said that they will move to Google Analytics 4 (GA4).

Google announced that Universal Analytics will no longer process new data in standard properties beginning 1 July 2023.

Also, Google advises users to prepare now by setting up and switching over to a Google Analytics 4 property.

• 71% said they will move to use GA4
• 22% said that they would use Google Analytics 4 along with other tracking tools.
• 6% said they will Ditch Google Analytics and use other tools.